L'Oréal Showcases Tech-Enabled Beauty Innovations and Positive Impact at VivaTech
Sub-Title: Unveiling Inclusive Beauty, Partnerships, and Environmental Initiatives
Paris, France – June 14, 2023
L'Oréal, the global beauty leader, is taking center stage at the VivaTech technology conference, now in its seventh year in Paris, France. The company will showcase its latest tech-enabled offerings and partnerships, highlighting inclusive beauty solutions and initiatives with a positive environmental and social impact.
Under the theme "Crack the New Codes of Beauty," L'Oréal will present its vision for the future of beauty, where technology empowers consumers and drives innovation. Among the highlights will be the introduction of HAPTA from Lancôme, a groundbreaking beauty tech tool designed to assist individuals with limited hand mobility in applying makeup with ease.
L'Oréal is also emphasizing its commitment to sustainability and social responsibility. The company will share its latest environmental initiatives, including its ambitious goals for reducing plastic waste and greenhouse gas emissions. Additionally, L'Oréal will highlight its programs that promote diversity, inclusion, and empowerment within the beauty industry.
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